{"data":{"markdownRemark":{"html":"<p>Getting your website up and running is only half the battle. Once a website is live, and to ensure its full potential is working for you, multiple things need to be monitored, <a href=\"/services/ongoing-maintenance/\">maintained</a> and <a href=\"/services/conversion-rate-optimisation/\">tested</a>. Understanding how people viewing your site or application interact and use it helps make decisions on interation and improvement.</p>\n<p>Learning things like how people consume your content (ie on mobile vs desktop devices), how people find your site initially (ie <a href=\"/services/search-engine-optimisation/\">organic searches</a>, through <a href=\"/services/social-media/\">social media</a>, from other websites or entering directly via URL) and, how they move through your project can reveal alot a project and where improvement need to be made.</p>\n<p>ARD Web Development can help get Google Analytics setup and investigate the results to suggest next steps. <a href=\"/contact-us/\">Contact us</a> see how we can help you improve by using Google Analytics.</p>","frontmatter":{"path":"/services/google-analytics/","title":"Google Analytics","headline":"Analytics and reporting","hero":{"childImageSharp":{"sizes":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4998341625207297,"src":"/static/f3ab8d419e5df87a9a6b02d732c731e0/7b0f2/hero.jpg","srcSet":"/static/f3ab8d419e5df87a9a6b02d732c731e0/1746c/hero.jpg 158w,\n/static/f3ab8d419e5df87a9a6b02d732c731e0/6da43/hero.jpg 315w,\n/static/f3ab8d419e5df87a9a6b02d732c731e0/7b0f2/hero.jpg 630w,\n/static/f3ab8d419e5df87a9a6b02d732c731e0/00ebd/hero.jpg 945w,\n/static/f3ab8d419e5df87a9a6b02d732c731e0/29516/hero.jpg 1260w,\n/static/f3ab8d419e5df87a9a6b02d732c731e0/e1579/hero.jpg 1890w,\n/static/f3ab8d419e5df87a9a6b02d732c731e0/117d3/hero.jpg 4522w","sizes":"(max-width: 630px) 100vw, 630px"}}}}}},"pageContext":{}}